Woolworths introduces Quiet Hour at Virginia

Following a successful national trial, a “Quiet Hour” shopping experience has been introduced at Woolworths Virginia.

The low-sensory shopping option is designed to reduce anxiety and sensory stress for customers with specific needs.

During Quiet Hour, every Tuesday between 10.30am and 11.30am, the store will lower lights, turn down music or radio, and turn off oven buzzers for an hour.

Other measures to be introduced during this hour include reducing volume on store phones and registers on the trading floor, clearing store entry ways, removing roll cages from the shop floor and; stopping all PA announcements (excluding cases of emergencies).

The addition of the Virginia store, as well as Clare, to Quiet Hour means there are more than 264 Woolworth stores nationwide offering the initiative.

“Our customers have told us there’s a need in the community for a low-sensory shopping experience in the area, so we’re pleased to expand Quiet Hour to Woolworths Virginia,” Woolworths operations manager Stewart Collins said.

“Our team takes great pride in ensuring the store is quieter and less stressful for customers who want to shop during Quiet Hour and we look forward to welcoming them in store.”

The low sensory initiative was developed in consultation with disability service providers at Life Without Barriers.

The chief executive Claire Robbs agreed Quiet Hour is a fantastic initiative that seeks to recognise the different needs of some customers.

“It gives people a way to do their shopping and increase their independence in an environment that is not stressful and overwhelming to them,” Ms Robbs said.

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