Australia’s peak industry body for the vegetable and potato industries, has announced the appointment of Renee Pye from South Australia as a grower director on its board.
Renee will replace vegetable grower Danny De Ieso, who is stepping down after serving more than six years on the AUSVEG Board.
Renee is the marketing and media manager for leading potato, carrot and onion packhouse Zerella Fresh, which is one of the largest producers in South Australia.
Renee is involved in a number of key areas of the business, including new product development and marketing, and is an emerging leader in the South Australian industry.
She has overseen the development of Zerella Fresh’s Spud Lite range, which has contributed significantly to the company’s recent growth.
AUSVEG chairman, Bill Bulmer, welcomed Renee to the AUSVEG Board, saying the industry was lucky to have a strong, passionate, up-and-coming industry advocate who will provide a unique and informed perspective on South Australian issues and advise on AUSVEG’s national policies and agenda.
“South Australia is a critical supplier of vegetables and potatoes for the national horticulture industry, whose growers face significant issues in sourcing labour and dealing with the challenges of a variable climate and extreme weather events,” Mr Bulmer said.
“But despite the challenges growers in this part of the country face, the industry is resilient and will continue to produce high-quality fruits and vegetables for local and international markets.
“Renee is a committed industry representative who already sits on a number of boards, including AUSVEG SA, the Murraylands Food Alliance and industry potato marketing consultation committees.
“Renee regularly works with politicians at the state level and has been the spokesperson for a number of key industry campaigns in attracting labour and securing key infrastructure investments for industry.
“Renee has already proven she is a committed advocate for the broader industry, and I look forward to seeing what she can bring to the AUSVEG Board.”